The Red Palette

In a project focused on starting a brand that addresses loneliness among the elderly, field and desk research was conducted to get a thorough understanding of the target group. The ultimate solution involved organizing sip-and-paint workshops, providing a valuable opportunity for the elderly to not only engage with one another but also foster meaningful connections through creative expression.

This project holds a special place in my heart as it allowed me to tap into my creativity, refine my sales and finance skills, and step into the shoes of an entrepreneur. The document primarily highlights the team's journey and the invaluable learning experiences gained along the way.